About Stag Electrical
Powering Tomorrow. Serving You Today.
Lowering costs, reducing impact, building trust
As one of the most trusted solar companies in Australia, Stag Electrical delivers smart, affordable, and reliable renewable energy solutions designed to lower energy costs and support cleaner living. With more than 18 years of experience, we’ve helped thousands of families and businesses take control of their power with premium solar installation, home batteries, and air-conditioning solutions.
Whether you're searching for the best solar company in Australia, need dependable servicing from local solar experts, or want a partner who prioritises honesty and education, you’re in the right place.
Who We Are
Stag Electrical was founded in 2007 by Sam Friend as a one-man operation built on honesty, quality, and customer-first service. Those same core values remain at the heart of everything we do as we’ve grown across multiple states.
Over the past 18 years, we’ve completed more than 10,000 installations, becoming one of Australia’s most trusted providers of solar, battery, and air-conditioning solutions.
Our branches in Young, NSW and the ACT are staffed exclusively by our in-house team. Every technician you meet within these regions (and up to 150 km around them) is a direct Stag employee, trained, experienced, and committed to our values. By keeping everything under one roof, we deliver higher quality, faster turnaround times, and a consistent customer experience you can depend on.
As we expand into Australia’s capital cities, we’re partnering only with trusted contractors who meet our same high standards. These professionals work closely with our established business partners and share our dedication to quality and service.
Today, Stag Electrical is a one-stop provider for solar, battery storage, and air conditioning. Our culture is built on fast response times, dependable workmanship, and a down-to-earth approach that keeps energy solutions simple, affordable, and stress-free.
End-to-end energy solutions tailored to you
We’re proud to be CEC-accredited and Platinum-rated, with all workmanship backed by a lifetime guarantee. From consultation through to installation and after-sales service, you deal with one trusted team every step of the way.
Stag Electrical is a national provider of start-to-finish, renewable energy solutions in Australia. Our customers benefit from:
Solar Panel Installation
High-performance systems for homes and businesses designed for long-term efficiency, savings, and reliability.
Solar Battery Storage
Store excess energy and reduce dependence on the grid with the latest in battery technology.
Solar System Upgrades
Bring older systems up to modern standards with enhanced performance and new inverter or battery options.
EV Charging Integration
Smart, convenient charging solutions for homes and workplaces powered by clean energy.
Government Rebates & Incentives
Expert guidance to help you maximise STCs, feed-in tariffs, and state-based rebates.
Air Conditioning
Efficient, reliable cooling and heating systems that deliver comfort while reducing energy use.
Why Stag Stands Apart
In-house expertise,
built on trust.
At Stag Electrical, every project starts with a real conversation. We take time to understand your energy habits, long-term goals, and what matters most, whether it’s lowering your bills, preparing for an EV, or achieving year-round comfort.
We also help clients make informed choices about the best solar batteries in Australia and guide them through the evolving landscape of energy management, including insights from our comparison of top VPP providers in Australia, so you can select solutions that deliver maximum efficiency and long-term savings.
Trusted by Thousands of Australians
It’s no surprise most of our customers come from word of mouth. Our commitment to being on time, communicating clearly, and respecting your home has made us the go-to choice for families and businesses nationwide.
The Stag Promise
✅ Honest, transparent recommendations
✅ No overselling or unnecessary upgrades
✅ Respect for your time, your home, and your budget
✅ Quality products backed by proven performance
✅ Workmanship covered for life
We’re proud to be recognised as the #1 Solar Installer in the ACT and a finalist for the best solar installer in Australia, backed by genuine customer reviews.
Meet Sam
Stag Electrical, Managing Director & Founder
Sam founded Stag Electrical, Solar & Refrigeration in 2007 with a clear goal, to raise the standard of service within the solar and electrical industries. Guided by transparency and integrity, he led Stag’s evolution into a company focused on solar, battery, and air-conditioning solutions that deliver real value to customers.
Today, Sam remains hands-on in daily operations, ensuring every project reflects the company’s values of honesty, education, and care. He’s passionate about cutting through industry misinformation and helping clients make informed, confident decisions.
For Sam, success isn’t measured by numbers alone, it’s measured by the trust Stag has earned with thousands of families and businesses across Australia over the past 18 years.
Our commitment to you
Leading Solar Installers
Rated #1 in the ACT and among the top in NSW, we bring 17 years of solar and air conditioning expertise to every installation.
Best Products, Proven Performance
With over 10,000+ solar and air conditioning installations under our belts, we've tested every system under the sun. We only install the best, ensuring top-tier performance and reliability.
Unmatched Quality Assurance
Enjoy long-term peace of mind with a Lifetime Guarantee on our workmanship, and Manufacturer Warranties on the products we install.
Always On Time
We respect your time. We’re always on time and call 30 minutes prior to our arrival – so you’re never waiting around.
We Care About You
We treat your home as if it were our own. That includes being careful, taking our shoes off inside, and tidying up after ourselves so we leave things spotless.
No Subcontractors
In the ACT and regional NSW, all work is carried out by our own in-house team. In other regions, we partner exclusively with trusted companies that share our high standards, so our customers receive the same level of quality and service wherever we operate.
"For 18 years, we've been dedicated to providing not just services, but promises—we're always punctual, treat every customer’s home as if it were our own, recommend only the best products, offer competitive pricing, and back all our workmanship with a lifetime guarantee. That's the Stag difference."
Sam Friend
Platinum Warranty Package
We pride ourselves on delivering exceptional products and services, which is why we offer our comprehensive 25-year Platinum Warranty. This industry-leading warranty goes above and beyond standard workmanship warranties, covering various components not typically included in manufacturer warranties.
With our Platinum Warranty, you can rest assured that your solar investment is well protected, giving you complete peace of mind as you enjoy the benefits of clean, renewable energy.
